October 11th, 2008 by Amy

Jockey underwear has a long and celebrated history, the brand name has been part of everyday English speech for a very long time. So has ‘Y-front’, the invention which placed Jockey firmly on the world underwear map, this was the innovation that created a legend.

Jockey stretch cotton brief £10.00

Jockey stretch cotton y-front trunk £12.00

Jockey stretch cotton tencel classic brief £10.00

The Jockey story began in 1928 when a US clothing company that to begin with manufactured socks and combination underwear, revolutionised the men’s underclothing market in America with the now famous Jockey short. 6 years later in 1934 came the Jockey brief and in 1955 the every bit as revolutionary Y-front.

Jockey 3D innovations 8 way stretch bikini brief £10.00

Jockey triple pack white active cotton briefs £12.00

Jockey triple pack active cotton briefs £12.00

Jockey underwear once established became a favourite of men all over the world. Nowadays Jockeys are sold in over one hundred and twenty countries and stays devoted to ‘ingeniousness, verve and legitimacy’.

Jockey stretch cotton tencel trunk £12.00		Jockey retro Y-front sports brief £8.00		Jockey retro Y-front short trunk £10.00

The Jockey label’s conceptions and technology are constantly evolving with new ranges such as their incredible 3D-Innovations.

Jockey microfibre 2233 trunk £12.50

Jockey 3D innovations 8 way stretch boxer brief £10.00

Jockey 3D innovations 8 way stretch classic brief £9.00

Click here to buy Jockey classics and the newest designs from online men’s designer underwear specialist Dead Good Undies.